TACO Marine
TACO offers an extensive line of boating parts and accessories including rigger kits, deck hinges, rod holders, rail kits, power cable holders, outrigger kits, and more.
About TACO Marine
TACO is an established marine manufacturing full-service enterprise – providing boat builders and end-users with top-quality products in Sport Fishing, Rub Rail, Seating, Upholstery & Hardware, LED Lights & Electronics, Canvas & Shade, Tower Fabrication, Hinges & Latches, Boating Accessories and so much more.
For more than 60 years, TACO Marine takes their passion for the marine industry to become a leader in innovation. Whether it’s custom designs, extrusions, or finished parts, TACO Marine uses the latest technologies and in-house testing to provide product solutions that meet or exceed our customer expectations.
Stats Callouts
- 30% revenue growth
- Time-to-market has reduced by 40%
- 36% reduction in operational costs
The Challenge
TACO Marine had been using different online and offline project management systems, and it was difficult for the team to manage projects using various platforms. There was a need for a CMS with eCommerce capabilities to build a system that could accommodate dealers, distributors, and end-users into one single system.
As their existing eCommerce website didn’t make sales, TACO Metals company approached Sigma Solve to find a solution that could enhance their sales online and achieve better ROI. The whole project should be completed within a tight deadline. The changes were made for both TACO Metals and TACO Marine websites.
Our Solution
For this project, Sigma Solve adopted an Agile approach and ensured continuous delivery for software development. Sigma Solve built a website on a nopCommerce platform with both eCommerce and CMS functionality for TACO Metals, so Taco Marine can distribute the products to distributors on a wholesale basis for reselling and consumers at a regular price.
All marketing collateral also can be easily stored on the new website. Dana Koman, Marketing Manager at TACO Metals says that it helped them to reach a much wider audience than ever before: “We can put a ton more information, a lot of pictures, and video, and spec sheets and brochures and manuals. It’s an all-in-one very easily accessible place in the backend for us that we’re able to take on the frontend and just spread it far and wide.”
The website has a feature of highlighting certain products and materials that can be added by the admin users from the backend of the website. Separate logins for users, distributors, and dealers allow them to manage their accounts independently, which makes website maintenance easier.
All the orders are sent to the ERP system Syspro that was integrated with the new website. It helps to monitor and plan the resources, as products can be aligned with the inventory efficiently. To make the process of purchasing more fast and convenient for customers, Sigma Solve has integrated a one-page checkout feature. Sigma Solve also connected the new website with the CRM system Salesforce, which was being used by TACO Metals company, to serve all customers on time.
As the client wanted to get more orders from B2B customers, the store also provides discounts for bulk orders.
Some weak points on the website were also improved after the deep analysis. The search functionality was thoroughly optimized. To increase search engine visibility, Sigma Solve implemented advanced SEO tactics. All these measures allowed retaining more customers and helped clients to achieve the maximum ROI.
Results
- The new website with custom functionality met all the customers’ needs. TACO Metals observed a 30% revenue growth once the website was developed. Due to all implementations, time-to-market has been reduced by 40%. The new website allowed us to gain a 36% reduction in operational costs.
- The updated website became more convenient to use, especially for marketing specialists who need to update the content regularly.
Technology Used
