Scootaround
Scootaround is the nation’s leading personal transportation solutions company offering rental, sales, and repair services for scooters, wheelchairs, powerchairs, and rollators at over 2,500 locations across North America and Europe.
About ScootAround
Scootaround is the nation’s leading personal transportation solutions company, offering rental, sales, and repair services for scooters, wheelchairs, powerchairs, and rollators at over 2,500 locations across North America and Europe. Scootaround is actively involved in the medical community and participates in key conferences and associations, such as MedTrade and The Society for Accessible Travel & Hospitality (SATH) World Congress.
ScootAround works closely with travel companies, tour companies, airlines, and cruise lines to provide much-needed personal transportation solutions for traveling customers across the globe.
Stats Callouts
- Increased in revenue by 80%
- Decreased customer cancellations and churn by 35%
- ERP integration led to cost savings of $400,000 per year
Challenges
Scootaround’s existing website did not have a satisfactory user experience. The company wanted to integrate orders with customers to their CRM in Hubspot to improve Customer Service.
Customers on the site were unable to rent equipment and internal processes were cumbersome due to a lack of integration with their homegrown ERP – Business One.
Scootaround was not able to offer equipment renting services at airport locations across the USA because that function was not available at the previous platform. Scootaround thought it would help increase revenue by offering financing options to customers.
Sigma Solve Approach
Sigma Solve created a world-class user interface and experience using nopCommerce custom design and navigation. To customize the rent product functionality as per the location, easily understand customer’s requirements, and deliver and pick up location with date and time, product delivery management, etc., Sigma Solve chose nopCommerce to meet the requirements. The site has been designed and developed from scratch, using wireframes, mockups, and prototypes along with customers’ inputs.
We performed rental integration with the help of various third-party API integrations to attract more customers who can rent their equipment at airports, seaports, and other locations. For handling these API integrations, we have created a customized plugin for nopCommerce.
Sigma Solve integrated with 3rd party to offer the financing for Scootaround’s products thus increasing the reach of the product for its target audience.
Custom Filters & Sorting Options
Customers have access to different filters to view the products as per their requirements. To rent or shop for the equipment, users can use different filters including location, categories, brand, delivery location, date, return date and time, etc. Sigma Solve implemented this feature using the nopCommerce marketplace plugin and doing some customization on that.
Equipment Finder
Customers can rent/shop with the customized functionality to search the equipment exactly as per their requirements (i.e. device type selection, destination type, weight, etc.). For the implementation of the equipment finder, a customized selection procedure was designed using categories and attributes selected from the nopCommerce Admin panel. Using the equipment finder, the process of searching and buying the equipment becomes much easier which has provided significant improvement in the overall revenue and customer satisfaction.
Custom Loyalty System
A custom loyalty system, more configurable than the default out-of-the-box functionality, was implemented. This system allowed the customer to calculate points and show the user points towards their purchases. A specific loyalty system was built up for each store in the multi-store design. With the help of the nopCommerce reordering feature, there was a positive impact on the overall revenue. It was given the option for auto-renewal by doing customization to make it more pleasant for users. Machine Learning algorithms were used to reduce customer churn.
ERP Integration
Customized logic around nopCommerce and developed logic for ERP synchronization was implemented for inventory management and product sync to the ERP. Also, six (6) custom plugins were developed for filters and mega menus.
Results
- Increased revenue from the previous site by over 80% by offering rentals, financing options, and better design and navigation.
- Improved the reach of the new site to the target audience, improved availability and site uptime
- Reduced customer churn and cancellations
- Notifications and Marketing Automation workflows now help to reorders.
- Increases in revenue observe on the new user-friendly website.
Technology Used
