Fresh Meal Plan
Fresh Meal Plan is a meal plan delivery service that delivers freshly prepared meals straight from our kitchen right to your door.
About Fresh Meal Plan
Fresh Meal Plan is a meal plan delivery service that delivers freshly prepared meals straight from our kitchen right to your door. Fresh Meal Plan offers fully cooked meals that simply need to be reheated and are ready to serve.
With hundreds of options to choose from and several plans accommodating dietary needs, it’s easy to find a plan that works for your needs. All meals are made from fresh ingredients and are nutritionally balanced for optimal health and wellness with balanced proteins, vegetables, and complex carbohydrates.
One thing that differentiates Fresh Meal Plan from the others is that they allow for customization of their meals. Their a la carte menu allows you to freely choose which protein, entrees, and sides you want so that you can create meals that truly hit the spot.
Stats Callouts
- Annual revenues of $20 million via mobile app and nopCommerce website
- Reduced customer attrition by over 40%
- Operational Efficiencies and Cost Savings of 20%
Challenges
Fresh Meal Plan had been growing due to a recent digital web and snail mail marketing campaign. However, the website was disconnected from the sales team in that all leads, inquiries, and orders were simply being stored in a database connected to the website. The sales team had to log in to the website administration daily to see if any orders had been placed, or if any leads or inquiries had to be tended to. There was a disconnection between their orders and Salesforce.com. When a Customer spoke with a Representative, they did not have the customer’s details or their order information in front of them to discuss their case.
Sigma Solve Approach
Sigma Solve implemented and consolidated Fresh Meal Plan’s multiple eCommerce sites, upgraded the nopCommerce platform, created a mobile app, and integrated their Salesforce.com with nopCommerce.
Design & UX: Sigma Solve created a brand new customized theme to meet the client’s goals and was built with an optimal structure flow and user experience to easily place orders for weekly meals. A customized menu was developed for the admin to manage and post a new menu every week for every plan to provide users with a FRESH variety of meals to choose from.
Meal Plans and Cuisines: NopCommerce products with different attributes setup and categories for different cuisines were utilized to create multiple meal plans.
Subscription
Customers can select the number of meals (6, 10, 14) per week. Based on the selected number of meals, they can then choose the day and time they wish to receive the meals. Default meal plans are added by the admin for customers to select as per the day.
The default nopCommerce subscription features were used to get a subscription based on need and configured as per solution. The orders module was adapted for the creation of orders based on the subscription plan by having predefined shipment dates for the order line items based on the user’s choices.
A La Carte
Customers can view and select the individual meals from any plans after selecting the item boxes.
Customized Meal Feature
To make the process easier, an option was provided on the homepage to “customize selections”. This feature allows each customer to view the list of meal plans with details and customize it as per their convenience.
Customized Integrations With nopCommerce For Creating A Complete Ecosystem
Integration with various tools using nopCommerce is really easy as nopCommerce is an open-source framework that can be customized without facing any limitations.
nopCommerce Integration With Salesforce
There was a disconnection between the orders system and what the customer representative would see on salesforce.com. Sigma Solve integrated orders and customers in salesforce.com. Thus, allowing the representative to talk to the customer about their sale, return, order changes, or billing information and quickly address their issue.
nopCommerce Integration With Hotjar And Klaviyo
Tools such as Klaviyo and Hotjar were utilized to target and offer customers’ products to improve offerings.
Hotjar.com helped to provide a heatmap of the visitors on the site and see patterns where they would bounce out of the site. Now it is better to manage the customers’ expectations by making site changes to incorporate their needs.
Klaviyo helped with the customer journey right from the start to the current thus helping with increasing conversion rates reducing cancellations and churns.
Results
- Through the implementation of Sigma Solve’s solution that incorporated cutting-edge technologies such as machine learning, customer churn as well as order cancellations significantly decreased.
- Increased revenues were observed on the mobile app and the customized website.
- Market automation and workflows were developed to increase the overall sales and customer experience.
Technology Used
